📣 Spotlight: Roswell Restaurant Weeks by Roswell Inc

Roswell Restaurant Weeks is a standout example of how a classic restaurant week can turn into a highly engaging, data-driven community activation.

Hosted by Roswell Inc, an accredited economic development organization, this QR check-in event shows how economic development teams can use modern tools to activate local businesses and residents at the same time.

The event features 59 participating restaurants, and just a few days in, registrations have already topped 1,000 participants. That early momentum highlights what is possible when a clear event concept is paired with an intuitive digital experience.

A Landing Page That Guides People Naturally

The Roswell Restaurant Weeks website is laid out to move visitors from curiosity to participation with very little friction.

It starts with a clear explanation of what the event is and how it works.
From there, visitors are invited to register to unlock the experience.
Midway down the page, the interactive map appears, giving people an immediate way to explore restaurants, plan visits, and start building their own list.

Visitors understand the value before being asked to register, and once they do, the experience delivers immediately.

More Than a Promotion. Real Data for Restaurants.

What makes this event especially powerful is what Proxi enables behind the scenes.

Every QR check-in generates engagement data that Roswell Inc can use to show restaurants exactly why participation is worth it. Organizers can see which locations are getting visits, how many people are actively checking in, and how engagement builds over the course of the event.

This gives economic development organizations concrete data to share with local businesses, helping them demonstrate real foot traffic and participation rather than relying on anecdotal feedback.

Turning Participants Into a Reusable Community Audience

Registration unlocks more than access to the map.

Because participants register before checking in, Roswell Inc is capturing email addresses and phone numbers from people who are actively engaging with local restaurants. That enables direct communication throughout the event using Proxi’s messaging tools, including reminders, featured restaurant highlights, and prize promotions.

After the event, the organization is left with a qualified contact list that can be activated again for future restaurant weeks, downtown events, seasonal campaigns, and other economic development initiatives.