Replace paper passport booklets with a fully digital program and launch it in under an hour. Proxi helps DMOs, Main Streets, chambers of commerce, and destination marketers build shop local campaigns, ale trails, brewery passports, wine trail programs, restaurant weeks, coffee trails, and more. Self-serve. No contract. No IT team required.
Get your passport challenge up and running in under an hour!
Kick things off by setting up your program basics. Choose a name that reflects your event -- "Downtown Ale Trail," "Holiday Shop Hop," "Citywide Restaurant Week Passport," or anything that fits your community. Set your dates, write a short description, and decide whether your passport program is free or paid. That's it for step one.
Choose how participants check in at each stop. QR codes are ideal for breweries, shops, and restaurants: staff display them at the counter and participants scan on arrival. Geolocation check-ins trigger automatically when someone enters a location radius. 4-digit codes work great for any venue that wants a simple, low-tech option. Mix and match across your stops. We also offer receipt and photo check in options.
Set milestone rewards that keep participants motivated from their first stop to their last. Award custom badges for visiting five breweries, completing a full restaurant week circuit, or checking in at a featured sponsor location. Tie in digital prizes, physical rewards, or exclusive experiences. Repeat check-ins are supported -- perfect for programs that want to drive return visits and ongoing loyalty.
Add your participating venues -- breweries, shops, restaurants, wineries, coffee shops, galleries, or any combination -- and let each business manage their own profile details. Then build a branded registration page for participant sign-ups and event info. Embed it directly on your chamber, Main Street, or DMO website so visitors can join without leaving your site.
Your Proxi organizer dashboard is your command center for the entire program. Monitor check-ins and participation in real time. Message participants and businesses via built-in email and SMS. Share sponsor shoutouts and event reminders. Watch the leaderboard to see who is leading. And when your program wraps, export your participation and check-in data to show measurable economic impact to your board, city, or grant funders.
Your event organizer will reach out to confirm your spot in the passport program. Whether you are a brewery on an ale trail, a boutique on a shop hop, or a restaurant during a dining week, getting listed takes minutes.
Share your business details, hours, photos, and any special offer you want to extend to passport participants -- an exclusive discount, a free tasting, a gift with purchase, or anything that drives a visit. The event organizer adds it to your listing so participants see it before they arrive. You will receive updates from the organizer via email and SMS throughout the program.
Print your QR code or 4-digit check-in code and display it somewhere visible, near the register, at the host stand, or at your tasting bar. Brief your staff so they can help participants check in quickly. If your location uses geolocation, or the other check in options no action needed on your end -- it works automatically.
You are a stop on the trail, help spread the word. Share the passport program on your social channels, in your email newsletter, and with in-store signage. The more you promote, the more foot traffic the whole program generates for every participating business.
That is it. Customers arrive, check in, and your stop climbs the business leaderboard. Watch your participation numbers grow in real time on your business dashboard.
Joining is instant. Tap the registration link or scan the QR code your organizer shared, enter your email and a username, and you are in. No app download required. The entire experience runs in your phone's browser.
Visit each stop on the trail or passport map and tap Check In when you arrive. You will earn points, unlock badges, and watch your leaderboard ranking climb. The organizer may send you updates, reminders, and bonus challenges along the way via email or text.
Track your progress on the leaderboard and watch your rewards accumulate with every stop. Hit milestones to unlock badges and prizes -- the organizer will reach out as you earn them. Complete the full trail or passport for a shot at the grand prize.
How would you like to plot your course?
